Having spent 24 years of his life in Kerala, Jithin saw the various stages in the life of a child and what shaped it, and was able to identify the inequalities faced by them in their everyday life. His organization MAD, which he co-founded, today touches the lives of more than 5000 children with around 3300 volunteers nationwide. It is driven by two core principles, ‘enabling institutions’ and ‘empowering the child’. He is one of the few social entrepreneurs who is personally supported by Mrs. Michelle Obama through her International Youth Engagement Program. Even before he turned 24, he was awarded the Ashoka Global Youth Social Entrepreneur Award, Karmaveer Puraskar, Cordes Fellowship, Dasra Fellowship and YouthActionNet Fellowship for his contribution to the society.